Retail Success – How To Get Your Product Into Stores

The information supplied in this seminar will assist you in planning your call and crafting a crucial part of the blue print for your overall business plan.  In addition, learn what items should prepare you for a meeting with a prospective customer.

Learning Objectives:

• Explore what should take priority in vendor sales calls to retailers
• Understand the methods retailers use to decided what products they will buy for their stores
• Receive an introduction to the challenges retailers face, how and why they buy
• Learn a few cardinal rules that vendors should follow, especially if they are making their first sales pitches to prospective accounts
• Learn the terminology, technology and measurements retailers use to decide which products will make the cut and a repeat buy