Whether it’s print, online, TV or radio, every business wants to get in the media’s limelight. By aligning your knowledge, expertise or opinion with what an editor or producer might need; and then knowing how to send a good pitch, you’ll be able to get your name and company into the media.

This seminar focuses on the basic information of how to communicate with journalists and editors, along with examples of what makes a good pitch. As an editor with 15 years of experience, Baila Lazarus has read and heard thousands of story pitches. She can tell you what grabs an editor’s or producer’s attention – and it’s not what you might think.

Whether you work in a small business, multinational corporation or PR company trying to get more coverage for your clients, this workshop will help you understand basic steps to accomplish your media goals.

Learning Objectives

• Understand why, as a business owner, you want to access the media
• How to effectively access media channels
• Learn how to make contact with media, fill a need and write a pitch.

Presented by: Baila Lazarus of Phase2Coaching