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Branding For Your Business: Strategy and Identity

February 11 @ 2:00 pm - 4:30 pm

| Free

You might think branding is just your company logo. In fact, it’s so much more. A brand strategy will help guide your business decisions from attracting your ideal clients, to your brand concept, culture and tone of voice, to deciding the direction of your visual identity.

Deciding on the best branding for your small business is a huge undertaking and this seminar will instruct you how to create a brand strategy, starting from competitor analysis to determining your ideal client. You will leave empowered to identify your specific target market, craft your key message and tone, and know what to look for in a visual identity.

What will I learn?

  • How to build a basis for a brand strategy
  • Analysing your competition and your ideal client
  • Identifying the best practices in logo and identity design
  • Understanding the differences between a brand, brand identity and brand assets
  • How to develop your key message
  • What tone is appropriate for your clientele

Presented by Gisele Forge, Blank Canvas Design Co.

Details

Date:
February 11
Time:
2:00 pm - 4:30 pm
Cost:
Free
Event Category:
Website:
www.bdic.ca

Venue

Available Online for Communities and at BDIC Boardroom for Yellowknife
Online and in Yellowknife at BDIC Boardroom - 5009, 50th Avenue Canada

Organizer

to register call 867-767-9075 ext 86000/86002/86005 or Email the following address; bdicinfo@gov.nt.ca
Phone:
1-867-767-9075
Email:
rhonda_macleod(at)gov.nt.ca
Website:
bdic.ca