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EARNING THE TRUST OF YOUR CUSTOMERS DURING REOPENING Marketing During the COVID-19 Pandemic (B.C. based information)
June 19, 2020 @ 12:00 pm - 1:15 pmFree
Marketing During the COVID-19 Pandemic
British Columbia has begun the careful and thoughtful process of reopening under our Provincial Restart Plan. As businesses consider their plan for safe operation, a key question must be answered: How can you demonstrate to customers it is now safe for them to come back and do business with you?
According to the Retail Council of Canada, 85 per cent of consumers are going to need to see evidence of enhanced safety measures prior to resuming their normal shopping habits. Join a representative of the Better Business Bureau (BBB) and find out the tools and tips available to help put trust and transparency first in your customer messaging.
You’ll learn how to identify and understand customer needs around safety, what the “Trust Barometer” is, and how it impacts on consumer decisions, and practical steps a business can take to engage and convince customers it’s safe to do business.
Small Business BC’s “Back to Business” webinar series equip business owners with the resources and best practices they need to reopen their business. These sessions differ slightly from our usual webinar format, with more opportunity given for community participation throughout. Attendees will be given the option to turn on their webcam and microphone during interactive components of the webinar. This webinar will be approximately 75 minutes long, with time allocated at the end for a questions and answers period. This webinar will take place via Zoom. A recording of the live session will be emailed to attendees to access for up to 7 days.
WHAT WILL I LEARN?
- The trust barometer and how it sways consumer behavior
- Ways the pandemic has impacted businesses across Canada
- BBB’s eight standards for trust
- Tips for communicating with customers
- Practical ways to rebuild trust in your everyday customer interactions