Since the advent of COVID-19, physical distancing has shifted customer foot traffic from the street to the online world. How you attract and speak to these customers will make all the difference, and your first step is tending to your online “front door” – your Google My Business profile.

While some businesses have had no choice but to close their doors, there are several cheap and effective strategies you can implement to sustain your business online until the economy can return to a semblance of normality.