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How to Drive More Traffic to Your Website
November 22 @ 11:00 am - 1:00 pmFree
Search Engine Marketing and Google Analytics for Your Website
93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools like Google Analytics 4 to find out who your website visitors are, what they’re searching for, and how you can get more visitors and paying customers.
This seminar will provide you with an overview of the digital ecosystem, including search engines and analytics. Join our digital marketing expert, Warren Thompson, Co-Founder of Ollo Metrics Digital Marketing, as he helps you learn who your customers are and how they find you online.
What Will I Learn?
- The steps to setting up your Google Analytics account (free checklist provided)
- Free methods to learn more about your customers with real data
- How to find your “rock star” products, services, or staff that are attracting visitors
- Ways to figure out your competitors’ marketing strategy and use it to your advantage
- Learn what search terms your visitors are using and better target people like them
- Improve user experience by removing confusing pages or poor navigation design
- Tips on improving your website’s ranking on search engines for search engine optimization (SEO)
- This session is delivered online via Zoom. A few tips to accessing your webinar content:
- Once registered, you will receive the Zoom link for the webinar before the start time.
- Missed the live session? No problem. All registrants will receive access to the recording for seven days after the live session.