- This event has passed.
HOW TO EFFECTIVELY COMMUNICATE YOUR HEALTH & SAFETY PLAN FOR REOPENING (B.C. based information)
June 26, 2020 @ 2:00 pm - 3:15 pmFree
Keeping Staff & Customers Safe During COVID-19
Things have changed dramatically for businesses as a result of COVID-19. Alongside your regularly scheduled marketing, customers also expect to hear how you plan to keep them safe. Have you factored this into your communication plan?
Marketing in the age of COVID-19 requires a delicate balancing act for businesses. Join Ashley “WriterGal” Doan and learn best practices for striking the right tone. You’ll learn how to effectively communicate you’re open for business, what protocols customers need to be aware of, and how your business is changing to meet their needs.
This is a confusing time for customers. Having a clear and empathetic message in these times can make all the difference.
In addition to highlighting your responsibilities under Phase 2 of British Columbia’s Restart Plan, we will also hold an interactive discussion.
Small Business BC’s “Back to Business” webinar series equip business owners with the resources and best practices they need to reopen their business. These sessions differ slightly from our usual webinar format, with more opportunity given for community participation throughout. Attendees will be given the option to turn on their webcam and microphone during interactive components of the webinar. This webinar will be approximately 75 minutes long, with time allocated at the end for a questions and answers period. This webinar will take place via Zoom. A recording of the live session will be emailed to attendees to access for up to 7 days.
WHAT WILL I LEARN?
- How marketing and communicating about business is changing
- What you can do right now to improve customer communications
- How to plan easy-to-execute marketing campaigns and systems to keep customers informed