This package is designed for new and existing business owners who want to develop their business strategy by gathering information about current and potential customers, industry trends and competition. In this two part seminar series, Small Business BC’s Market Research expert, Mark Eversfield will teach you the important steps of gathering both secondary and primary market research. You will learn how ask the right questions, collect key data and interpret that information to help you make strategic business decisions.

Seminars included:

• Market Research 1 – Find Data That Works for You
• Market Research 2 – Surveys, Focus Groups and More

Presented By: Mark Eversfield of Small Business BC