Market Research 1 

Secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing data.  It’s also key to analyzing your target market, competitors, and industry trends.

This will be an interactive and hands-on seminar, so bring your laptop or tablet and let our market research expert Mark Eversfield help you start researching your business idea.

This seminar will help you:

• Identify key resources of secondary data for your business
• Set up automated tools for a continuous feed of customized data
• Differentiate between quantitative and qualitative data
• Know what type of secondary data to look for and how to interpret it
• Discover how secondary data can inform key business decisions