Market Research 2 – Surveys, Focus Groups for Knowing Your Customer

Do you want to know how much money your customers will spend?  What motivates them to buy?  How to attract more of your best clients?  These answers, and more, can be discovered through primary market research.  Join Mark Eversfield, Small Business BC’s Market Research Analyst, to learn effective tools for collecting primary research.

This seminar will help you:

Learn the difference between quantitative and qualitative data

Discover how to determine your business viability

Uncover successful methods of collecting data

Identify the key questions to ask when researching

Take away on-going information search and monitoring tactics

Learn key tools for gathering formation

This seminar will help you understand how to begin conducting market research for your business.