COURSE DESCRIPTION

Ask any experienced entrepreneur and they’ll tell you – there’s no room for assumptions when you’re running a business. Market Research removes the guesswork from your business decisions, enabling data-based decisions that offer the best chance of success. If you’re looking to expand your small business beyond BC, market research for exporting should be your first step.

We get it. Taking the decision to export can be daunting. One of the biggest challenges you’ll face as a smaller exporter is selecting a target market that aligns with your product while providing value to international customers. Join us for this fast-paced, interactive webinar and learn how market research acts as a powerful ally in your exporting efforts.

This 90-minute session explores market research best practices and how to approach the creation of a market ranking system that empowers your business to select markets based on how well they align with your product and sector.

Whether you’re curious about the exporting process, or you’re an already experienced exporter, this FREE webinar will provide fresh insights and the expertise you need to elevate your exporting efforts

WHAT WILL I LEARN?

• Key methods of market research including sourcing existing reports
• How to refine your customer profile to target the right type of buyers i.e. B2B or B2C
• How to locate information on potential partners, buyers, and distributors
• Creating checklists for prospecting and market research reports