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Marketing and Branding for Indigenous Businesses

December 8, 2022 @ 2:00 pm - 4:00 pm


How to Incorporate First Nations Art in Branding

Presented by Small Business BC

Course Description

Storytelling has always held a special place in Indigenous culture. At its most basic level, branding is storytelling. It allows a business owner to communicate exactly what their business is, and why a customer should be interested in it. Join us for this informative webinar and learn the foundations of branding and marketing, with a focus on Indigenous businesses.

From visuals and colours, to logos and design tools, attendees will discover what it takes to create an effective brand that resonates with potential customers, as well as considerations when incorporating Indigenous artwork.

What Will I Learn?

  • Understand the focus, message, and voice behind a brand
  • Sampling case studies where cultural art has been used in logos
  • Using colour theory in developing a brand colour pallet
  • Where to obtain images and copyright considerations

Learn about design tools such as Canva, Coolors, Pexels, and Google Fonts

Presented By

Patrick Shannon

Patrick Shannon runs InnoNative, a film production company that develops music videos, documentaries and scripted narratives across Canada. He is also known as Nang Ḵ‘uulas, an Indigenous film director, award-winning social entrepreneur, and university instructor from Haida Gwaii, Canada.

Patrick’s work centres around social and cultural justice, and the elevation of marginalized voices through education, youth mentorship, media, and technology.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.


December 8, 2022
2:00 pm - 4:00 pm
Event Category:


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