As a small business owner, your website offers a digital shop window for you to promote and sell your goods or services. You may have heard of landing page optimization as way to enhance your sales funnel, but you’re unsure about the terminology or where to start.

Learn from John Chan, Principal of 2x Conversion Design, and arm yourself with an understanding of key concepts, design best practices, and ways to test the effectiveness of your online presence.

This seminar will help you:

• Understand the basics of user research, data analysis, and landing page optimization
• Learn techniques for writing and designing effective landing pages
• Discover industry tools used by professionals in conversion rate optimization
• Get started on running experiments on your website, such as A/B testing different headlines, images, and layouts

Recommended prerequisites:

• A functioning website for your business, or
• Completion of the Create Your Starter Website on WordPress seminar
• Familarity with Google Analytics

Presented by: John Chan, 2x Conversion Design Consultancy