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Optimize Your Landing Pages And Convert More Customers

December 3 @ 2:00 pm - 5:00 pm

| Free

As a small business owner, your website offers a digital shop window for you to promote and sell your goods or services. You may have heard of landing page optimization as way to enhance your sales funnel, but you’re unsure about the terminology or where to start.

Learn from John Chan, Principal of 2x Conversion Design, and arm yourself with an understanding of key concepts, design best practices, and ways to test the effectiveness of your online presence.

This seminar will help you:

  • Understand the basics of user research, data analysis, and landing page optimization
  • Learn techniques for writing and designing effective landing pages
  • Discover industry tools used by professionals in conversion rate optimization
  • Get started on running experiments on your website, such as A/B testing different headlines, images, and layouts

Recommended prerequisites:

  • A functioning website for your business, or
  • Completion of the Create Your Starter Website on WordPress seminar
  • Familarity with Google Analytics

Presented by: John Chan, 2x Conversion Design Consultancy

Details

Date:
December 3
Time:
2:00 pm - 5:00 pm
Cost:
Free
Event Category:
Website:
www.bdic.ca

Venue

Available Online for Communities and at BDIC Boardroom for Yellowknife
Online and in Yellowknife at BDIC Boardroom - 5009, 50th Avenue Canada

Organizer

to register call 867-767-9075 ext 86000/86002/86005 or Email the following address; bdicinfo@gov.nt.ca
Phone:
1-867-767-9075
Email:
rhonda_macleod(at)gov.nt.ca
Website:
bdic.ca