Tradeshows are crucial to expanding your sales outside borders. But the culture, etiquette and expectations of doing business in each country are different. So how do you prepare?

Join us for this free interactive seminar and learn the dos and don’ts of international business, how to get the most of out of your trip, and learn about the cultural elements that impact business decision-making.

This seminar will help you:

• Learn how to prepare for a tradeshow
• Find out how to develop tradeshow leads and have more successful interactions
• Use your trip to gain market insights on your competition
• Discover key etiquette and culture tips for doing business cross-culturally

Presented By: Allison Boulton, Program Manager, Export Navigator, with insights offered by other international trade experts.