Setting prices is both an art and a science. The science is determining your costs … and the art is understanding the underlying role price makes on customer buying behavior. This seminar has both a marketing and a financial focus as we get to the heart of how pricing plays an important part in your overall business success.

This session will make you question your assumptions about pricing, costing and how they fit into your business strategies. Whether you are experienced in business or you just want to get started on the right foot, pricing and costing is time and money well spent!

Learning Objectives: 

• Understand the 4 C’s of pricing: Costs, Constraints, Customers & Competition.
• Learn about fixed Costs, variable costs and total absorption costing.
• Know when to use pricing as a comparative.
• Discuss pricing for sales vs. pricing for profits.

Presented By: Bill Erichson of Pacific Training Innovations.