One of the keys to a successful business is making customers aware of the problem you’ll solve for them. How do you find this problem and the right solution? How can you build a business your customers will care about?

In business lingo, the value proposition is what makes your product or service enticing to customers. You need to understand the problem, the solution, and then link the two with your value proposition. Join others in crafting your value proposition and formulating this basic foundation for building a business.

This seminar will help you:

• Understand and identify your customer and their problem
• Communicate what makes your product and services unique
• Craft a unique value proposition about what you offer
• Strategize about how your value proposition fits in with other aspects of your business using a lean canvas approach

Presented by Amin Yazdani, Director of Technologies at A.Y Technologies