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Upcoming Events

October 2021

HOW TO HIRE AND RETAIN STAFF FOR YOUR BUSINESS

October 18 @ 10:00 am - 12:00 pm
Free

Recruitment and Retention Strategies for Employers COURSE DESCRIPTION As the BC economy opens up, businesses are struggling to maintain adequate staffing. Finding suitable candidates, hiring the right employees, and keeping employees you already have are all critical to your bottom line. Before you begin your search you need to understand what makes your business a great place to work. This will help inform your approach to attract, select, and retain your team. Join Christina Stewart from Praxis Recruitment and learn strategies on…

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CREATING ENGAGING VIDEO CONTENT USING YOUR PHONE

October 18 @ 2:00 pm - 4:00 pm
Free

How to Reach Customers with Simple Videos From Your Phone COURSE DESCRIPTION If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is no longer the case. Thanks to the humble smartphone, professional-looking videos can be made quickly and easily. In the era of physical distancing, now is the perfect time for business owners to become comfortable with producing their own…

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ONLINE LEAD GENERATION FOR SMALL BUSINESS

October 19 @ 11:30 am - 1:00 pm
Free

Drive Sales Leads Through Digital Marketing COURSE DESCRIPTION In these challenging times, it is more important than ever for small business owners to learn cost-effective ways to increase their sales leads and reach new customers. Thankfully, Digital Marketing has levelled the playing field for small businesses online. With the right tactics, businesses of all sizes can compete effectively online, reaching customers in several different places without breaking the bank. Join Ted Lau, Ballistic Arts, and learn practical, DIY tips for generating…

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MARKET RESEARCH 1: FIND BUSINESS DATA AND INSIGHTS

October 19 @ 2:00 pm - 5:00 pm
Free

Secondary Market Research That Works For You COURSE DESCRIPTION As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.…

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BLOGGING TO PROMOTE YOUR BUSINESS

October 20 @ 10:00 am - 1:00 pm
Free

Building a Content Strategy with Blogs COURSE DESCRIPTION Blogging allows a business to easily create and share valuable and relevant content with their target audience. Whether it’s blogging, social media or newsletters, content marketing is critical for entrepreneurs looking to promote their business in a budget-conscious manner. Join Ashley “WriterGal” Doan, Writergal Marketing Services, and learn how to increase visitors to your site organically and keep them there longer by publishing great content. Takeaways from this interactive session include a…

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TAXSENSE FOR SMALL BUSINESS

October 20 @ 2:00 pm - 5:00 pm
Free

Finding Tax Savings for Small Business COURSE DESCRIPTION Whether you are starting or looking to grow your business, the business structure you choose can have a massive impact on your profits and tax situation. Join a representative from Loren Nancke Chartered Professional Accountants and learn accounting essentials, responsibilities and dates involved with managing a small business. You’ll discover the deductions available to you, the tax benefits of each structure and discuss when it’s time for your small business to incorporate. WHAT WILL…

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BUSINESS NETWORKING SKILLS FOR SUCCESS

October 21 @ 11:00 am - 1:00 pm
Free

Networking and Connecting During COVID-19 COURSE DESCRIPTION COVID-19 and the need to maintain physical distancing has dramatically impacted on our ability to network and make new contacts. Don’t despair, there are still plenty of ways to make the connections you need for your business to succeed. Now is the perfect time to assess your network and increase your connections so your business is well poised to benefit as our economy gradually reopens. Join Cathy Kuzel, Business Development Strategies and Advisor, and learn…

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BUSINESS MAPPING: DEVELOPING A SMART BUSINESS MODEL

October 21 @ 2:00 pm - 4:30 pm
Free

Mastering the Business Model Canvas COURSE DESCRIPTION Struggling with the complexities of a business plan? Business mapping helps to deconstruct the formal elements of a business plan, simplifying a lot of the information into bite-sized pieces. It covers the same aspects as a more traditional business plan, without going into as much granular detail. Join John Baxter, Small Business BC as he provides you with a lean start-up canvas for developing a new business that segments your potential enterprise into nine…

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FINANCIAL PLANNING FOR YOUR SMALL BUSINESS

October 22 @ 11:00 am - 1:00 pm
Free

Bookkeeping and Business Records Explained COURSE DESCRIPTION Starting a business can be a lot like starting a family. Nurture it, put in the time and it can be one of the most rewarding things a person can do. Your first year in business represents the perfect time to nail down your financials and grow strong. Start with our Financial Planning for Small Business seminar. Establishing your financial records and bookkeeping system early on is a good habit that will continue…

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TRADEMARKS, COPYRIGHT, PATENTS AND MORE

October 22 @ 2:00 pm - 4:00 pm
Free

How to Protect Your Intellectual Property COURSE DESCRIPTION Do you know if the work you create belongs to you? Or how to prevent others from copying your ideas? Attend our Trademarks, Copyright, Patents and More seminar and hear from an intellectual property lawyer on the various forms of intellectual property protection and how they can safeguard your business. WHAT WILL I LEARN? Overview of Types of Intellectual Property - when to consider patent, trademark, copyright, or design protection Why geography…

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MARKET RESEARCH 2: SURVEYS AND FOCUS GROUPS

October 26 @ 2:00 pm - 5:00 pm
Free

Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research. Please prepare: A laptop or tablet Credentials…

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HOW TO CHOOSE THE RIGHT APPS FOR YOUR SMALL BUSINESS

October 27 @ 12:00 pm - 1:00 pm
Free

Tech Tool Combos Based on Your Needs COURSE DESCRIPTION In today’s technologically-driven world full of software solutions, choosing a seamless combination of frameworks, tools, and apps can be very challenging for small business owners. The right combo, also known as a “tech stack,” can give your business the edge it needs to grow and thrive. Join Joe Collins, co-founder and managing partner of the online accounting firm, Avalon Accounting to learn how you can choose the right tech stack for your…

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